Wednesday, 25 February 2009
Tuesday, 24 February 2009
Wednesday
Morning all!
I think I managed to tell most of you that I wouldn't be here today so I'm hopeful that you'll check this to confirm what you have to get on with. There's plenty for you to be doing - you need to crack on with your research into a potential target audience. Use the handout I gave you on Monday:
UNIT G321 – Target Audience
Part of your research needs to be into a potential target audience for your film – you need to show that you’ve really carefully thought about who would actually pay money to see the film. Think back to the work that we did on Adulthood and Quantum of Solace and the ways in which target audience was a key consideration at every stage of production, distribution and exhibition.
We looked at the various ways in which audiences are categorised:
• Demographic information.
• Psychographic profile.
• Lifestyle.
The first thing to determine is whether a film like yours would be aimed at a broad, mainstream target audience or a smaller (but well defined) niche audience.
Secondly, identify some films that yours would be similar too – probably because they are from the same genre or sub-genre. You can then ask the question – what was the target audience for this film? Your target audience will be fairly similar.
In a similar way, have a look at this presentation – it’s from Pearl and Dean’s website – they sell advertising space in cinemas. It highlights forthcoming releases and identifies the projected target audience from a demographic perspective. It also colour codes the films according to the type of audience that the film will attract. The presentation can be downloaded from this address:
business.pearlanddean.com/filmplanner/
You also need to design a questionnaire that will enable you to confirm the target audience for your own production. Start by asking what information you really need to find out – this will prevent you from asking lots of pointless questions. You will then need to distribute the questionnaire to a reasonably sized sample. Once they have been filled in you need to collate the results and use them to confirm your target audience.
By next Monday (2nd March) you need to have presented this information on your blog. Make this as interesting and as visual as possible!
In addition - it's worth having a look on the British Board of Film Classification website as this will provide you with some information on what would be acceptable depending on the likely certificate of your film. Their student website is here:
www.sbbfc.org
You can download a PDF from here that clearly shows what is and isn't acceptable!
Their main website is here:
www.bbfc.org.uk
Of course you also need to remember that this is an a academic school project!
Over and out...
I think I managed to tell most of you that I wouldn't be here today so I'm hopeful that you'll check this to confirm what you have to get on with. There's plenty for you to be doing - you need to crack on with your research into a potential target audience. Use the handout I gave you on Monday:
UNIT G321 – Target Audience
Part of your research needs to be into a potential target audience for your film – you need to show that you’ve really carefully thought about who would actually pay money to see the film. Think back to the work that we did on Adulthood and Quantum of Solace and the ways in which target audience was a key consideration at every stage of production, distribution and exhibition.
We looked at the various ways in which audiences are categorised:
• Demographic information.
• Psychographic profile.
• Lifestyle.
The first thing to determine is whether a film like yours would be aimed at a broad, mainstream target audience or a smaller (but well defined) niche audience.
Secondly, identify some films that yours would be similar too – probably because they are from the same genre or sub-genre. You can then ask the question – what was the target audience for this film? Your target audience will be fairly similar.
In a similar way, have a look at this presentation – it’s from Pearl and Dean’s website – they sell advertising space in cinemas. It highlights forthcoming releases and identifies the projected target audience from a demographic perspective. It also colour codes the films according to the type of audience that the film will attract. The presentation can be downloaded from this address:
business.pearlanddean.com/filmplanner/
You also need to design a questionnaire that will enable you to confirm the target audience for your own production. Start by asking what information you really need to find out – this will prevent you from asking lots of pointless questions. You will then need to distribute the questionnaire to a reasonably sized sample. Once they have been filled in you need to collate the results and use them to confirm your target audience.
By next Monday (2nd March) you need to have presented this information on your blog. Make this as interesting and as visual as possible!
In addition - it's worth having a look on the British Board of Film Classification website as this will provide you with some information on what would be acceptable depending on the likely certificate of your film. Their student website is here:
www.sbbfc.org
You can download a PDF from here that clearly shows what is and isn't acceptable!
Their main website is here:
www.bbfc.org.uk
Of course you also need to remember that this is an a academic school project!
Over and out...
Thursday, 12 February 2009
Narrative Codes
In addition to finalising all of the preliminary sequences we looked at Roland Barthes' work on narrative codes this week. I've uploaded the presentation below. Remember that you have a deadline for the second piece of analysis on an opening sequence - this is due in on the first day back after half term.
We've got some work to do on identifying a target audience but other than that it really is a case of full steam ahead with the pre-production tasks - storyboarding, scripting etc.
Please ensure that you update your own blog over half term. You need to upload both opening sequence essays and your evaluation of the preliminary sequence. You also need to post to simply provide an update on your progress.
Have a good half term.
Mr T
We've got some work to do on identifying a target audience but other than that it really is a case of full steam ahead with the pre-production tasks - storyboarding, scripting etc.
Narrative codes
View more presentations from ATith.
Please ensure that you update your own blog over half term. You need to upload both opening sequence essays and your evaluation of the preliminary sequence. You also need to post to simply provide an update on your progress.
Have a good half term.
Mr T
Monday, 2 February 2009
Final Cut Express Tutorials
Enjoy these:
http://www.apple.com/finalcutexpress/tutorials/
They're all really concise (ok, short) and are well worth watching. There are lots of tutorials for Final Cut Express on Youtube as well but these Apple ones are great precisely because they're very clear and relate to very specific functions within the software.
http://www.apple.com/finalcutexpress/tutorials/
They're all really concise (ok, short) and are well worth watching. There are lots of tutorials for Final Cut Express on Youtube as well but these Apple ones are great precisely because they're very clear and relate to very specific functions within the software.
Preliminary sequences
Well done to all groups on filming these last week. I know that there are a couple of groups who still need to finalise their editing but I was delighted with the speed at which you all managed to grasp the basics of Final Cut Express. When you come to evaluate your final product you need to address the progression that it shows when compared to the preliminary task. To enable you to do this I want you to update your blogs individually with an evaluation of the preliminary task. This need to be done by Thursday 5th February and should address the following areas:
1. What preparation did you undertake ahead of the preliminary task?
2. Where did you shoot it?
3. Why did you choose this location?
4. What equipment have you used?
5. What went well?
6. What difficulties did you face?
7. What is your overall impression of your preliminary task outcome?
8. How would you improve it?
9. What lessons have you learnt that you will keep in mind as you continue working on the main task?
There's some overlapping areas here so don't worry about writing 9 separate answers - just make sure that you're addressing these areas. Feel free to use the Grab application to take some screenshots and upload them to your blog if they help to illustrate a point that you are making about the sequence.
Your image will save as a TIFF - you can't upload these to blogger so use save as to change the format to JPEG.
1. What preparation did you undertake ahead of the preliminary task?
2. Where did you shoot it?
3. Why did you choose this location?
4. What equipment have you used?
5. What went well?
6. What difficulties did you face?
7. What is your overall impression of your preliminary task outcome?
8. How would you improve it?
9. What lessons have you learnt that you will keep in mind as you continue working on the main task?
There's some overlapping areas here so don't worry about writing 9 separate answers - just make sure that you're addressing these areas. Feel free to use the Grab application to take some screenshots and upload them to your blog if they help to illustrate a point that you are making about the sequence.
Your image will save as a TIFF - you can't upload these to blogger so use save as to change the format to JPEG.
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