Monday, 28 September 2009
Monday, 11 May 2009
Wednesday, 15 April 2009
Question 7 - Progression from Preliminary Task
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Easy - use the evaluation of the preliminary task to help you to answer this question. Just go through the entire process and note what you improved from preliminary task to real deal:
Pre-production - casting, locations, storyboarding, scripting, narrative and character development.
Production - Use of camera and tripod plus sound recording equipment/mic. Shot selection, construction of mise-en-scene - lighting, costume etc.
Post-production - Uploading footage, editing shots, placing shots in sequence to tell a story (temporal and spatial continuity), use of music/sound effects, credits.
Easy - use the evaluation of the preliminary task to help you to answer this question. Just go through the entire process and note what you improved from preliminary task to real deal:
Pre-production - casting, locations, storyboarding, scripting, narrative and character development.
Production - Use of camera and tripod plus sound recording equipment/mic. Shot selection, construction of mise-en-scene - lighting, costume etc.
Post-production - Uploading footage, editing shots, placing shots in sequence to tell a story (temporal and spatial continuity), use of music/sound effects, credits.
Question 6 - Technologies
What have you learnt about technologies from the process of constructing this product?
Whatever the outcome, you will have used some of the following technologies in constructing your opening sequence:
DV/HD Camera
Apple Macbook Pro
Final Cut Express
GarageBand
Digital (stills) camera
Mobile phone
MP3 player
Internet
At this stage, be thorough - if I think you're including something that isn't relevant we'll take it out.
Whatever the outcome, you will have used some of the following technologies in constructing your opening sequence:
DV/HD Camera
Apple Macbook Pro
Final Cut Express
GarageBand
Digital (stills) camera
Mobile phone
MP3 player
Internet
At this stage, be thorough - if I think you're including something that isn't relevant we'll take it out.
Question 5 - Attracting your audience
How did you attract/address your audience?
If you think back to the work that we did on Adulthood, we decided that its audience was youths from urban areas in socio-economic groups B,C1,C2,D and E. We also discussed the ways in which the film actively considered and targeted this audience through every stage from pre-production, production, post-production, distribution and exhibition.
For example
Pre-production
Casting - Actors and actresses were cast who were of a similar age to the target demographic.
Production
Filming - Highly stylised and contemporary techniques were used - when Sam threatened Dabs for example, or in the intertextual reference to The Matrix with the bullet time effect in the final scene of the film.
Post-Production
Music - Tracks were used which would appeal to the target demographic because of the genre and artists used - the theme tune was by Bashy, a Grime artist.
These techniques, among others, all helped to ensure that Adulthood was able to target and attract the audience that they had previously identified as being most likely to pay to watch the film.
Think about all of the aspects that you have made decisions about during the entire process:
Genre
Narrative - what happens in the opening two minutes of the story?
Certificate
Casting
Locations
Characters
Costume
Make-Up
Lighting
Dialogue
Performance mode/acting style
Camera shots, movement etc.
Music
Editing
Titles - font, effect, size etc.
etc. etc.
All of these areas will have been considered by your group and you should be able to discuss how you reached your decisions in each area by considering what would appeal to your target audience.
If you think back to the work that we did on Adulthood, we decided that its audience was youths from urban areas in socio-economic groups B,C1,C2,D and E. We also discussed the ways in which the film actively considered and targeted this audience through every stage from pre-production, production, post-production, distribution and exhibition.
For example
Pre-production
Casting - Actors and actresses were cast who were of a similar age to the target demographic.
Production
Filming - Highly stylised and contemporary techniques were used - when Sam threatened Dabs for example, or in the intertextual reference to The Matrix with the bullet time effect in the final scene of the film.
Post-Production
Music - Tracks were used which would appeal to the target demographic because of the genre and artists used - the theme tune was by Bashy, a Grime artist.
These techniques, among others, all helped to ensure that Adulthood was able to target and attract the audience that they had previously identified as being most likely to pay to watch the film.
Think about all of the aspects that you have made decisions about during the entire process:
Genre
Narrative - what happens in the opening two minutes of the story?
Certificate
Casting
Locations
Characters
Costume
Make-Up
Lighting
Dialogue
Performance mode/acting style
Camera shots, movement etc.
Music
Editing
Titles - font, effect, size etc.
etc. etc.
All of these areas will have been considered by your group and you should be able to discuss how you reached your decisions in each area by considering what would appeal to your target audience.
Wednesday, 1 April 2009
Question 4 - Target Audience
Who would be the audience for your media product?
You have prepared an answer to this question already because it was a key part of your research and planning to find out who the target audience would be for a film like yours.
Remember that audiences can be categorised and described in the following ways:
Demographics (Age, gender, sexuality, ethinicity, social class etc.)
Psychographics (Values/Attitudes - the 4Cs)
Lifestyle (YAKs etc.)
Other media consumption
You have a presentation on this from the work that we did on the film industry. If you can't find it, let me know and I will send it to you.
Explain why you have identified this as your target audience - make detailed and specific reference to your research. Don't forget what you found out from the Pearl and Dean website or all the work that we did on audiences when studying Adulthood and Quantum of Solace.
If you've got any problems with any aspect of the coursework then get in touch. I check my first class account every day.
You have prepared an answer to this question already because it was a key part of your research and planning to find out who the target audience would be for a film like yours.
Remember that audiences can be categorised and described in the following ways:
Demographics (Age, gender, sexuality, ethinicity, social class etc.)
Psychographics (Values/Attitudes - the 4Cs)
Lifestyle (YAKs etc.)
Other media consumption
You have a presentation on this from the work that we did on the film industry. If you can't find it, let me know and I will send it to you.
Explain why you have identified this as your target audience - make detailed and specific reference to your research. Don't forget what you found out from the Pearl and Dean website or all the work that we did on audiences when studying Adulthood and Quantum of Solace.
If you've got any problems with any aspect of the coursework then get in touch. I check my first class account every day.
Tuesday, 31 March 2009
Question 3 - Media Institutions
What kind of media institution might distribute your media product and why?
As with the second question, think back to Unit G322 to help you with this one. We covered the film industry and you have been working on the production of the opening sequence of a film so it should all tie in. The question asks you about distribution so you certainly need to show that you understand what distribution entails in the film industry - remember that we talked about P and A - Prints and Advertising. It's also worth mentioning something about production too - what sort of institution would produce a text such as yours?
To answer this question you need to assume that your opening sequence would be turned into a feature length film and then think about how it would be distributed and who would do this. Look back over your notes at the work that we did on the production and distribution of Adulthood and Quantum of Solace. Ignore the fact that your film is a piece of A Level coursework to answer this question - what I'm looking for is an understanding of the film industry. If your film would be most likely to be produced and distributed by one of the majors then say so.
It's also worth checking the following websites for a bit of guidance:
www.launchingfilms.co.uk
www.launchingfilms.tv
www.ukfilmcouncil.org
More coming soon on question 4.
As with the second question, think back to Unit G322 to help you with this one. We covered the film industry and you have been working on the production of the opening sequence of a film so it should all tie in. The question asks you about distribution so you certainly need to show that you understand what distribution entails in the film industry - remember that we talked about P and A - Prints and Advertising. It's also worth mentioning something about production too - what sort of institution would produce a text such as yours?
To answer this question you need to assume that your opening sequence would be turned into a feature length film and then think about how it would be distributed and who would do this. Look back over your notes at the work that we did on the production and distribution of Adulthood and Quantum of Solace. Ignore the fact that your film is a piece of A Level coursework to answer this question - what I'm looking for is an understanding of the film industry. If your film would be most likely to be produced and distributed by one of the majors then say so.
It's also worth checking the following websites for a bit of guidance:
www.launchingfilms.co.uk
www.launchingfilms.tv
www.ukfilmcouncil.org
More coming soon on question 4.
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