Wednesday, 1 April 2009

Question 4 - Target Audience

Who would be the audience for your media product?

You have prepared an answer to this question already because it was a key part of your research and planning to find out who the target audience would be for a film like yours.

Remember that audiences can be categorised and described in the following ways:

Demographics (Age, gender, sexuality, ethinicity, social class etc.)
Psychographics (Values/Attitudes - the 4Cs)
Lifestyle (YAKs etc.)
Other media consumption

You have a presentation on this from the work that we did on the film industry. If you can't find it, let me know and I will send it to you.

Explain why you have identified this as your target audience - make detailed and specific reference to your research. Don't forget what you found out from the Pearl and Dean website or all the work that we did on audiences when studying Adulthood and Quantum of Solace.

If you've got any problems with any aspect of the coursework then get in touch. I check my first class account every day.

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