Question 5 - Attracting your audience

How did you attract/address your audience?

If you think back to the work that we did on Adulthood, we decided that its audience was youths from urban areas in socio-economic groups B,C1,C2,D and E. We also discussed the ways in which the film actively considered and targeted this audience through every stage from pre-production, production, post-production, distribution and exhibition.

For example

Pre-production

Casting - Actors and actresses were cast who were of a similar age to the target demographic.

Production

Filming - Highly stylised and contemporary techniques were used - when Sam threatened Dabs for example, or in the intertextual reference to The Matrix with the bullet time effect in the final scene of the film.

Post-Production

Music - Tracks were used which would appeal to the target demographic because of the genre and artists used - the theme tune was by Bashy, a Grime artist.

These techniques, among others, all helped to ensure that Adulthood was able to target and attract the audience that they had previously identified as being most likely to pay to watch the film.

Think about all of the aspects that you have made decisions about during the entire process:

Genre
Narrative - what happens in the opening two minutes of the story?
Certificate
Casting
Locations
Characters
Costume
Make-Up
Lighting
Dialogue
Performance mode/acting style
Camera shots, movement etc.
Music
Editing
Titles - font, effect, size etc.

etc. etc.

All of these areas will have been considered by your group and you should be able to discuss how you reached your decisions in each area by considering what would appeal to your target audience.